Strange Shopping Spree – A Fashion Film

Sharing one of the projects I did this past semester! We had to create a fashion film for our fashion styling module – everything was up to us, so it was really freeing to do and a lot of fun!

This fashion film is centered around our main character, an alien girl, having her first glimpse of Earth through the premise of a supermarket. She explores the supermarket in all its variety and discovers what she likes and dislikes about Earth through what it provides, from daily necessities, to sweet treats, to sinful junk food.

We dressed her in colour blocking styles to illustrate how she is a blank slate when viewing the surroundings around her. We also chose a colour palette made up solely of primary colours to represent how she is a clean slate and not socialised to our world, i.e. Earth. The plain colours and colour blocking worked together to set her apart from the brightly patterned background of the supermarket.

Credits:

Model: Chloe Lee

Videographer: Joelle Cecilia Quek, Kimberly Kiong

Assistants: Fatima Chaudry, Pearly Cheah

Special thanks for Giant Supermarket for allowing us to use their store as a filming location!

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Design Film Festival 2016

Attended the Design Film Festival for the second year in a row, this time with some of my schoolmates from LASALLE.

Continue reading Design Film Festival 2016